Leadership in Julius Caesar Essay Example for Free

Initiative in Julius Caesar Essay In Julius Caesar by William Shakespeare, Cassius is appeared as the pioneer of the plotters. Brutus, as picked by Cassius, turns into an optional innovator in the arrangement to kill Caesar. Cassius and Brutus depict explicit authority characteristics in altogether different manners. Brutus shows he is a progressively adequate pioneer by his valiance, uprightness and benevolence. Cassius’ absence of dauntlessness is coordinated up to that of Brutus at the hour of their demises during the Battle of Philippi in the fifth demonstration. Not long before Cassius’ demise, he says to Pindarus, â€Å"O, quitter that I am, to live so long,/To see my closest companion ta’en before my face!† â€Å"Stand not to reply: Here, take however the handles;/And, when my face is cover’d, as ‘tis now,/Guide thou the sword.† (V.III.2536-2537, 2546-2548) Cassius trusts Brutus to be dead and accept this implies the finish of the fight; the result not in support of himself. Cassius has his worker, Pindarus, murder him instead of having the fearlessness to execute himself. Then again, Brutus, hearing that Cassius has kicked the bucket, concedes that they, the schemers, have been vanquished. Brutus valiantly slaughters himself by his own doing as opposed to another person do it for him. â€Å"Hold then my blade, and dismiss thy face,/While I do run upon it. Shrivel thou, Strato?† (V.IV.2728-2729) Brutus had indicated more courage than Cassius by having his own passing completed without anyone else. Brutus likewise has a more prominent respectability than Cassius, appeared by Brutus’ expectations for the plotters. Brutus tells Cassius, â€Å"We all face the soul of Caesar,/And in the soul of men there is no blood.† (II.I.787-788) Brutus is disclosing to Cassius that the point ought not to be to execute Caesar, as Cassius needs, yet to murder a big motivator for Caesar. Brutus says, â€Å"Let us be sacrificers, not butchers.†(II.I.786) It can be accepted that Brutus needs to slaughter Caesar with respect; that he needs to be vi ewed as somebody battling for a reason, not only a killer. Brutus shows higher regard toward Caesar as an individual, which shows a more noteworthy trustworthiness. Brutus is a more magnanimous individual than Cassius and has a more prominent enthusiasm for Rome in addition to its kin. At Caesars burial service, Brutus tells the plebeians, â€Å"If then that companion requests/Why Brutus rose against Caesar, this is my answer:/Not that I adored Caesar less, yet that I cherished/Rome more. Had you rather Caesar were living and/Die all slaves, than that Caesar were dead, to live/All free men?† (III.II.1552-1558) Brutus’ expectations were truly to help the individuals of Rome, instead of Cassius who furtively needed the crown for himself. The individuals of Rome didn't need a despot so Brutus’ plan was to make a republic. Cassius, however, didn't really think about helping the individuals of Rome, he was simply after the force that Caesar had. He says. â€Å"That part of Tyranny that I do bear/I can shake off at pleasure.† (I.III.525-526) Here, Cassius is stating he can’t bear the reality of somebody having more force than him. Cassius infers he’d preferably murder himself over be underneath Caesar. Cassius would have been hopeless if Caesar became lord and turned into a despot. Brutus substantiated himself as a progressively sacrificial individual by the manner in which he thought about the individuals. Cassius was set at such a high spot of being a pioneer, however Brutus demonstrated he was better fit for the title. Brutus showed authority characteristics, for example, dauntlessness, respectability and magnanimity that Cassius needed. Brutus had the capacity to turn into a pioneer of Rome, where he could make the wisest decision for the individuals instead of addition more force for himself.

Protestantism And Modernity Essay

Protestantism And Modernity Essay Protestantism And Modernity Essay Protestantism And Modernity Outreaching Pietism (moderate) Out of seventeenth century †lutherism Ideologies and formal religion Emotions over sane reasoning Changing human life †not looking at it Detecting a reason instead of breaking down it Encountering the perfect Spread out on universal scale Francke and Spener in Holland Wesley in England Include Zinzendorf and Moravians in Bohemia Jonathon Edwards and American Pentecostals Outright reliance on God The Oxford Movement (moderate) John Henry Newman (1801-90) By means of Media Requests to custom Come back to Anglican Book of Common Prayer Contends for the Apostolic progression and holy observances Changes to Catholicism! The Biblical Movement (liberal) New Methods of Biblical Scholarship Semantic, archeological, verifiable Lower Criticism versus higher analysis Danger to scriptural confidence? Julius Wellhausen (1844-1918) The Documentary Hypothesis OT Biblical grant †influential Liberal scholars †reconsidering NT grant Accounts †logical inconsistencies? (John’s Gospel) Liberal fundamental Logical strategy Hopeful for Christianity’s future New types of Christianity †Jesus of confidence Fundamentalism and scriptural inerrancy Social Concern (liberal) Mechanical Revolution Renaissance Medieval religion â€Å"Reformers and Pietists† Devotion to God †all over the place ‘Holiness’ (Law and Wesley) for everybody Protestantism †receptiveness to the world trademark World is acceptable †assets are acceptable Normal perfect †riches shared Innovation and the modern transformation nixed it! Catholics and Protestants: Protect the norm or impact social change Christian estimations of social equity and heart William Booth (1829-1912) †the Salvation Army Social Gospel †rebuild society Significant supporter of Christian decent variety New time of Western Christianity Noteworthy Individualization and interiorization â€Å"A walk, not a talk† Transnational and transconfessional Philipp Jacob Spener (1635-1705) and August Hermann Franke (1663-1727) Devotion †supplication and Bible over authoritative opinion Called individuals: Extraordinary otherworldly arousing Separate from set up houses of worship Brethren Churches (Alexander Mack 1679-1735) State holy places of Germany Sorted out another category Oppressions American in 1729 The Moravians (Zinzendorf 1700-1760) Pietist custom â€Å"Whoever has God in his mind is an atheist.† New structures †love and dedication Pluralism Methodists (John Wesley 1703-1791) Anglican Oxford University â€Å"Strangely warmed† Moravians America Lessons: Presented realism Moral talk Defense by confidence through blessing Essence of God Heavenliness and Pentecostal developments Christian flawlessness third strict arousing in England French Revolution, Industrial Revolution and Methodism Methodism †England Pietism †Lutheranism Served the lower classes Alcohol; subjection and war Free medication Training Rigidity In America Compelling Minority Elizabethan settlement [X] Reaction to strict divisions 1559 Acts of Supremacy and Uniformity Anglicanism [X] Less difficult Church custom †Calvinistic â€Å"Pure† type of early Church Compelled to America Congregationalists Hostile to episcopal Americas (Plymouth Rock) Biblicists †contract religious philosophy God’s law †authorized by judges Moral immaculateness Persuading change Practices and convictions Message †hours, singing Religious philosophy †new Jerusalem (America) Job in definite show of world history Religious majority rules system Enthusiastic Nationalism Contract congruity Locals †convert or quell Pequot locals Slaughtered Commander John Underhill Millennial Theocracy in New England â€Å"Save the world† Dualistic perspective †Book of Revelation (NT) Redemptive

Pay for College or Medical School Without Much Debt

Pay for College or Medical School Without Much Debt Student Resources Print How Pay for College or Medical School Without Loans By Andrea Clement Santiago facebook twitter linkedin Andrea Clement Santiago is a medical staffing expert and communications executive. Shes a writer with a background in healthcare recruiting. Learn about our editorial policy Andrea Clement Santiago Updated on February 02, 2020 Henrik Sorensen / Digital Vision / Getty Images More in Student Resources APA Style and Writing Study Guides and Tips Careers While some medical careers are available with high school or undergraduate education, becoming a doctor or advanced practice nurse requires many years of post-secondary education. You may be wondering what options there are other than student loans, which may take many years to pay back. Loan-Free Ways to Finance College or Medical School Here are some additional resources for financing your undergraduate or medical schooling that won’t bury you in debt: Scholarships:  You don’t have to make top grades to get a scholarship, although there are more options for those who do. Scholarships are offered for a variety of factors in addition to academic performance, such as minority status, your field of study, or even overcoming adversity. Academic institutions are not the only organizations that offer scholarships. Check with local corporations, your bank, your local utility companies, your parents employers, even your church, to see what scholarships are offered, and how to apply. Sometimes its as simple as filling out a form and writing an essay or meeting other circumstantial requirements.Grants and Awards:  Check with your university or medical school to see what awards are offered. Alumni will often set up awards for students who meet certain criteria including anything from grades, athletics, volunteer work, to whatever the grantor wished to recognize with the award. Additionally, if you come from a low-income family, you may quali fy for federal grants to help pay for your education.Military:  The military will pay for your health career and help you get the required training if you’re willing to serve the country for a few years in return. The amount of education you receive will determine the number of years you have to “pay back” in service, meaning active military duty.U.S. Health Service Corps: This is a great way to fund your medical education if you’re seeking to be a physician or nurse. The National Health Service Corps is a government program that will pay most or all of your tuition in exchange for 2 to 4 years of service in a medically underserved area of the country. If youre willing to relocate to a more rural area to work for a few years, this could be an excellent option.Employer Reimbursement:  Hospitals  that employ nurses or doctors will often offer student loan forgiveness as part of their financial package. Therefore, if student loans were your only option on the front end, and you ended up graduating with a load of debt, your new employer may be able to help alleviate some of that financial burden. Other Ways to Minimize Tuition Costs If for some reason the above aids do not apply to you, or if you need to minimize your tuition costs even further, there are additional ways to save thousands of dollars on your college costs, if you plan ahead and make smart educational decisions while in high school and college, including: Consider putting college off for a year or two and working full-time to save money for your tuition.Work either full- or part-time and go to school full- or part-time while paying for classes as you go. Many schools will give you a bit of a discount for paying cash.Start with a two-year degree at your local community college, which is typically much cheaper, and then transfer to a four-year university.Consider going to college overseas. In some countries, Americans can attend college for free.

I Hear America Singing By Langston Hughes - 991 Words

Langston Hughes spoke and captivated the general struggles of an African American’s life during the 1900s through his poem, â€Å"I, Too.† Hughes’ points out the injustice of bigotry or one’s beliefs in America, and his overall message is saying that an African American’s hard work is just as noteworthy as any other American. In contrast, Walt Whitman, author of â€Å"I Hear America Singing,† speaks about the employed citizens of America. He gives honor to those who are living their lives and working to make America a better place. Despite the fact that both poems are similar, they also have a vast amount of differences. Whitman’s poem is perplexed, while Hughes’ is straightforward. These authors’ poems focus on different themes and give the readers different perspectives. These poems are inspiring and demonstrate a new vision for society, however, the themes vary as Whitman focuses on a unified nation, and Hughes demonst rates his writing through an individual. To start off, the poem â€Å"I Hear America Singing† by Walt Whitman, has a lot to do with patriotism. I Hear America Singing focuses mainly on Americans employed citizens during the late 1800s. In lines 2-13, Whitman gives examples of all the various jobs that Americans have. He does not mention of any races or skin color throughout his poem, and while the citizens are described, they are singing. Whitman adds the singing aspect to serve as concrete and abstract language. In this poem, he uses the singing to represent a deeperShow MoreRelatedLangston Hughes And I Hear America Singing By Walt Whitman940 Words   |  4 Pagesof the theme they are implying. In the contrast between the poems â€Å"I, too, sing America† by Langston Hughes, and â€Å"I hear America singing† by Walt Whitman it is clear that the two poets have very different point of views regarding American patriotism. Walt Whitman’s views on America’s joy and peace in his poems are very straightforward, while Langston Hughes poem--a response to Whitman’s--wants the reader to acknowledge what America should be like for everyone, including people of color such as himselfRead MoreCompare And Contrast Langston Hughes And I Hear America Singing753 Words   |  4 PagesAmerica Singing Slavery was a time of despair and great pain for many African Americans. Americans today hold a much different view on slavery than all of their ancestors. Slavery is not only suggested but it is illegal completely and very immoral. Back then, blacks and some whites fought to end slavery. The 246 years of black enslavement finally came to an end on December 6, 1865. Many people used art, writing, and music as a way to express themselves during this hard time. Walt Whitman, an AmericanRead MoreThe Difference Between Langston Hughes And I Hear America Singing998 Words   |  4 PagesIn this essay I will be talking about the differences between Walt Whitmans poem â€Å" I Hear America Singing† and Langston Hughes poem â€Å" I, Too, Sing America†. I will also be giving my opinion on whether or not Langston Hughes is responding to Walt Whitmans poem. Langston Hughes was an American poet, social activist, novelist, playwright, and a columnist from Joplin, Missouri. Walt Whi tman was an American poet, essayist, and a journalist from West Hills, New York. This is all just background informationRead MoreComparing Walt Whitmans I Hear America Singing And Langston Hughes1628 Words   |  7 PagesWhitman and Hughes (A detailed comparison of Walt Whitman’s I Hear America Singing and Langston Hughes I Too Sing America) Beginning after the 9/11 terrorist attacks, the United Stated of America has yet to reach a time of unity like in years past. Why this is so is unclear, however it can clearly be seen that in the America today, unity is not a major theme in society. This was not always the case, as in 1880 Walt Whitman published a portion of his work entitled, I Hear America Singing (Hear.). ThroughoutRead MoreSimilarities And Similarities Between Langston Hughes And I Hear America Singing835 Words   |  4 Pagesthis paper I will be talking about the similarities and differences in the two different poems. The two poems were written by two incredible poets and were probably one of the best in their lifetimes. The first poem is written by Walt Whitman and is called â€Å" I Hear America Singing†. The other poem is by Langston Hughes and is called â€Å"I, Too, Sing America† .Many people believe that Langston Hughes wrote his poem â€Å"I, Too, Sing America† in response to Wal t Whitmans poem â€Å" I Hear America Singing†. SomeRead MoreI Too Sing America Analysis852 Words   |  4 PagesSinging America Langston Hughes has cited Walt Whitman as one of his greatest influences he has had, and some believe that Hughes wrote I, Too, Sing America in response to Whitmans I Hear America Singing. Hughes builds on to Whitmans poem by writing his poem along the same lines and basics as Whitmans. Both poems talk about the way people work hard, how they sing America, and the way they are so content and never complain. All the characters work all day and they sing America, meaning theyRead MoreWalt Whitman And Langston Hughes Analysis796 Words   |  4 PagesWalt Whitman and Langston Hughes. Two highly renowed poets. One of Whitmans most known poems, I Hear America Singing, is about living the American life; he explains multiple types of people in his piece of work and how they are all a part of America. Similar to this, Langston Hughes wrote the poem I, Too, Sing America, and in this, he includes African Americans, suggesting that Whitman left some people out. Also saying, that blacks are prou d and just as big of a part of America as anyone elseRead MoreWalt Whitman, Langston Hughes, And Tupac Shakur1088 Words   |  5 PagesWalt Whitman, Langston Hughes, and Tupac Shakur have a major role in English Literature, Even though they live during the different time periods from different backgrounds, and they all have written many poems about the American dream. When it comes to the American dream, people have different points of view on the topic. Many people believe that American dream is about all American citizens having equal rights and opportunities to achieve the success through hard work. On the other hand, many peopleRead MoreI Hear America Singing By Hongston Hughes Analysis1002 Words   |  5 Pagesone of them was Langston Hughes. Hughes was born nearly 100 years after Whitman, but he knew the importance of Whitmans writings. He also impacted many Americans in his time. Therefore, the two, though different, both were crucial in American poetry. When Whitman Wro te I Hear America Singing, many loved it, when Hughes reads it, he also found a passion for this poem. In many ways Hughes built on Whitmans poem, when he wrote I, Too, Sing America. In three main ways did Hughes build on WhitmansRead MoreAn Analytical Comparison of I Hear America Singing and I, Too:708 Words   |  3 PagesAn Analytical Comparison of â€Å"I Hear America Singing† and â€Å"I, Too† Born ten years after the death of Walt Whitman, there was no possible way for Langston Hughes to ever meet or communication with Whitman, but that did not mean Hughes could not establish a connection to him, or at least his work. In 1925, Hughes wrote a poem titled â€Å"I, Too† was inspired by and directed in response to the poem â€Å"I Hear America Singing†, which was composed by Whitman much earlier. Whitman’s poem consisted of a variety

Age Friendly Environment Within Ecological Perspective Essay

Age-Friendly Environment within Ecological Perspective Population ageing is rapidly accelerating in the world (World Health Organization[WHO], 2015a). As getting older, the older adults experience physical function changes (Alcock, O Brien, Vanicek, 2015) and the impairments in older people are associated with several societal issues such as caregiver burden and an increase of health care expenditures (Ajay, Kasthuri, Kiran, Malhotra, 2016; von Wyl Beck, 2014). Moreover, Lawton and Nahemow (1973) explicate relationships between a person and environment in the ecological model that a person with lower function needs to try hard to adapt environmental demands. The Elders who are likely to have lower competencies are relatively vulnerable. However, traditional approaches to solve these problems have been focused on interventions and mostly limited in individual level. Therefore, it is integral to build supportive environment for older population to maximize their competencies beyond personal factors (Clark Glicksman, 2012). Building age-friendly environment is an approach considering environment factors. The purposes of this paper are conceptualizing age-friendly environment within ecological perspective and addressing the significance considering environmental factors. In first section, age-friendly environment will be conceptualized and operationalized. In the second section, practices and research on age-friendly environment will be analyzed in two differentShow MoreRelatedMy Reflection Of My Environment : My Value Of The Environment1152 Words   |  5 Pagesaccess to water, why am I wasting my finite amount of it? Also, I claim that I live an ecologically friendly lifestyle but I have contributed to pollution and continued to act poorly with my resources. However, my environmental value system has formed from a mixture of Western and Judeo-Christian Perspectives, giving me respect for the environment from the ecocentric viewpoint. Next, my ecological irresponsibility is aiding in environmental change. Finally, my future actions will be different inRead MoreEnvironmental and Cons umer Influences Analysis Essay1268 Words   |  6 PagesI want to explore three external factor traits and the effects they have on a social, ecological and cultural consumer plain. Cultural The factors that influence consumer behavior toward laundry detergent purchases are personal and from family among other. It is almost guaranteed that whatever detergent that was used in the house during their childhood will be the detergent they buy in their adult age. Ironically they can choose from more than 80 different laundry detergents in the UnitedRead MoreApplying Dynamic Systems Theory Concepts And Ecological Perspectives1227 Words   |  5 Pagesconcepts and ecological perspectives when assessing a case, and how to identify strengths and limitations of theories. Biopsychosocial Assessment Biological This case is about Emma. Emma was a full-term baby, and because she was full-term, one could assume all her major organs were fully developed. Her brain was normal for a full-term baby, as well. One could speculate the reason she met all early developmental milestones was due to being full-term. Looking from a neurobiological perspective, we knowRead MoreThe Cultural And Contextual Impacts Of A Child s Development Essay1630 Words   |  7 Pagesstage, sitting at the age of three. In Piaget’s cognitive development theory, Ruby is currently in the Preoperational stage. In this stage children increase the social and verbal interactions (Santrock, 2014). Limitations to Ruby’s pre operational thoughts are animism, egocentrism and centration. Animism and egocentrism falls under the symbolic function sub stage, where they begin to mentally represent objects that it does not represent. Animism is where children at Ruby’s age starts giving inanimateRead MoreLook Where Youre Going...Not Where Youve Been! Essay1856 Words   |  8 PagesBronfenbrenners Ecological Theory focuses on one’s development in the events of inside and outside layers of development. His studies and research have shown how children’s development is affected by their environment. His theory shows how environmental influences have an effect on the development of an individual and it focuses on the relationships between a child and the transforming environment. He p roposed the environment can affect behavior and how behavior is expressed. Unlike behaviorismRead MoreBronfenbrenners Ecological Theory of Development1479 Words   |  6 PagesGraduate School and the influences that shaped the decision HS5002 Survey of Research in Human Development and Behavior Bronfrenbenner’s Ecological Theory Urie Bronfrenbenner (1971-2005) created the ecological theory based on different levels to indicate how a child’s environment affects his/her development as well as minor and major life decisions. Bronfenbrenner categorized his theory into four levels: the microsystem, the mesosystem, the exosystem, and the macrosystem. Each level of theRead MoreEssay about The External Environment and Its Effect on Business 1485 Words   |  6 Pagesï » ¿The external environment in which businesses operate can have a significant effect on their success. To what extent do you think that the external environment in the UK is favourable for businesses at the moment? Justify your answer with reference to external factors and/or businesses that you know. (40 marks) You must include a plan. 3  ½ pages handwritten. Not petrol? Can argue against in evaluation – favourable for some industries but not others Make a point, explain and evaluate (3-4 mainRead MoreQuestions on Life Resort and Spa Case Study1331 Words   |  5 PagesResort Spa Q1. Identify some of your key decisions. Discuss how these have created on environment which encourages and sustains behavior and performance which aligns with the strategy, culture, structure and style of your organization (vertical fit). (250 words) Life Resort Spa is a green spa with an ecological focus. It has been designed to capitalize upon the new concern for environmental consciousness within the hospitality industry. Customer satisfaction is a key aspect of the spas orientationRead MoreThis Assignment Will Answer Two Interrelated Questions.1668 Words   |  7 Pagesspaces such as moving between specific locations or services. 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Dave the Black Boy-Man Anger Free Essays

Introduction In his article, Zinnias (1993) says, without creativity, advertising could not exist, and due to its nature, creativity is hard to be measured. In his opinion, any advertising campaigns succeeded Just because they â€Å"break commonly accepted rules of what a commercial message should be or say’. As everyone knows, with creativity, practitioners could produce totally different and uncommon advertisements, while what about the rest of them? This paper is being written for discussing and impairing three different video advertisements of beer. We will write a custom essay sample on Dave the Black Boy-Man: Anger or any similar topic only for you Order Now Moreover, doing a further discussion about creativity in advertising, to find out whether advertising could still exist without creativity, and both the positive and negative sides. 2. Creativity in Advertising What is creativity? According to Darwinian and Jeweler (201 1), creativity advertisements are ads which make relevant connections between products and target audience and present commercial ideas, â€Å"in an unexpected way’. Creativity in Advertising is differing from that in other domains, due to the existence of products ND target audience. No matter what advertisement it is, it should serve the product or service, to increase its popularity or selling. That is how creativity in advertising cannot be like art creativity which could be whatever the artists like. The first paid newspaper advertisement is an announcement for selling estate in 1704 (Bishop 2013). After reading the text of that ad, we can tell that at the beginning of advertising, there was no creativity. Publishers Just expressed their selling messages directly. While in modern society, why creativity seems so important for advertising? Due to the development of global economy and technology, people have seen enough advertisements, especially ads of different brands in one same category. The use of creativity is to catch people’s attention, make them know the brand better than any others. Back to the topic, is it real that in modern world, advertising could not exist without creativity, or should it be advertising sometimes could be more effective with creativity? . Examples 4. 1 Carlton Draught – The big ad The big ad for Carlton Draught is an advertisement full of creativity. It matches the heartsickness of creativity which is â€Å"in an unexpected way’ (Darwinian and Jeweler 2011). This ad used the scenery Just like in the movie Lord of the Rings, the effective use of magnificent view and music catches audience’s attention right from the beginning. Th e funny lyric does not tell audience what ad it is until â€Å"for Carlton would cause people’s negative feelings. However in this ad, audience is already curious about the product. Furthermore, it describes men’s desire for Carlton Draught when the â€Å"body’ and â€Å"beer† run towards each other. This ad with creativity is tie memorable thus audience would hardly forget this ad and product. What is more important, is consumes’ positive emotion on this ad would turn into the emotion on the product. That is how advertisements with creativity could be effective. 4. 2 Heinlein – not expensive This is an old ad of Heinlein. Compare to the former one, this ad does not have creativity in it. This ad is more like an ordinary beer ad which expresses the commercial message in an ordinary way. This Heinlein ad describes the process of a man drinking Heinlein. It shows the characteristics of beer well. The purpose of this advertisement is to make audience eel desire for beer by effectively use scenes like beer flowing and water on the bottle. However, it is not that memorable as the Carlton Draught ads because it shows what any beer is. Consumers would not be able to remember this ad and its product over time. Moreover, the biggest problem of this ad is that it does not match its slogan which is â€Å"not that much more expensive†. This ad does not make full use of creativity as â€Å"the big ad† does, to make audience easily remember and like this brand. 4. 3 Toasting Beer – Space ship Comparing to the former two ads, this beer ad from China does try to use creativity. However, this ad could be any other brand or even any other product because it delivers the selling message in a common and expected way and the â€Å"creativity’ (a space ship) in it is really not relevant. It uses extremely normal commercial message when it tries to make audience feel they want to drink beer. And it tries to use a space ship flying over to impress the audience. It is an ad without creativity since the whole advertisement expresses the message in a very ordinary way. However, this kind of ads without creativity help this brand remains one of the top sellers for recent years (USDA 2010). The reason of this phenomenon is that, this brand is a very old brand in China and it already has great brand awareness. The use of this ad is to enhance consumers recall of the brand (Till and Aback 2005), and it works. 4. Advertisements with creativity 5. Advantages The creativity in advertising brings several advantages. First of all, advertisements with creativity could make audience remember the products much more easily. About the products. For example the Carlton Draught ad, audience would feel like watching a movie (Kenya 2007). This helps to make them remember this ad, thus remember the product much more easily. Secondly, ads with creativity will hardly cause audience’s nega tive feelings. Since there are already numerous advertisements in modern society, most people do not like ads keep showing around them. The consequence of consumers’ negative feelings on the ads is that they will have negative emotions on the product or service and normally people will not choose the brand they do not like. The advertisements with creativity could ratify this issue by making consumers like the ad thus like the brand. 5. 5 Disadvantages Although creativity in advertising is effective, it still has some drawbacks. Sometimes, practitioners over emphasize the creativity part and forget that the ads should be relevant between brands and target audience. It will make people confused and difficult to understand the ads. If audience cannot understand what the ad is trying to tell, they would not get the selling messages properly, and it would not fit the function of advertisements (Cover et al 1995). Furthermore, unlike ordinary ads, a creative ad is usually more difficult to produce and express. A wonderful creativity like Carlton Draught ad needs a group of practitioners’ wisdom and hard work to design and to implement. . Advertisements without creativity Advertisements without creativity are those who tell the commercial messages in expected ways, namely ordinary ads or normal ads. As the ad of Toasting Beer proves, advertisements do exist without creativity. 6. 6 Advantages Hegel said â€Å"all that is real is rational†, in this case, ordinary ads also have their advantages. Ordinary ads are much easier to design, produce and implement. Because they do not require for a large group’s brain storm, normal ads are usually cheaper than creative ads. Moreover, due to the fact that it does not have creativity inside, an ordinary ad could fulfill the function of advertising, which is to tell target audience the commercial messages, in a direct way. 6. Disadvantages Comparing to advertisements with creativity, the disadvantages of ordinary ads are obvious. Firstly, audience ignores ordinary ads (SCM 2012). People think these ads are boring and sometimes even forget about them. Secondly, ordinary ads can hardly possible. When it happens, ads could not even fulfill its basic function which is benefit claim. Thirdly, ordinary ads are all similar, especially ads of the products in the same category. Therefore it would be much more difficult for consumers to remember the ads and the products after watching them. So that normal ads would hardly be effective. The most important one is sometimes practitioners and publishers like to repeat the same short ads which have only a few words three or more times continuously. This method does help to make people remember the product. However, it will always cause peoples negative feelings. Negative feelings sometimes could be used for deeper promotion (Young 2006), however, sometimes are quite deadly and needs practitioners to be risky. . Conclusion Ultimately, it is widely accepted that the creativity is an important component of advertising. With the element of creativity, the practitioners could make successful ads and advertising campaigns. The creativity could be beneficial to the broadcast and benefit claim of the products, services or concepts. On the other hand, at the right beginning of advertising activities, there were only simply notifications without any creativity, and they still had the basic function of ads. This evidence shows that advertising could still exist without creativity. These ordinary ads are rational and sometimes are also useful based on different brands’ backgrounds and current situations. How to cite Dave the Black Boy-Man: Anger, Papers

Political Changes After The Crusades Essays - Christianization

Political Changes After the Crusades The series of crusades which started from the early the 1000's and lasted for about two hundred years caused many important political changes in Europe. One of the results of the Crusades was the shift of power between kings and feudal lords. The method of direct taxing was initiated by the kings for the first time. The church also assumed more political power because of its spiritual leadership role in the Crusades. Evidently, the Crusades caused major changes of politics in Europe. Power shifted in Europe from the feudal lords to kings after the Crusades. Kings imposed new taxed and raises armies to help the Crusades. In this process, they gained the respect and obedience of the people. The feudal lords on the other hand sold property and political liberties to towns in order to raise money for the wars, many nobles were also killed in the wars. After the Crusades, the nobles who got out of wars alive found themselves poor and powerless. Thus the kings had the stronghold of the government, and now controlled trade routes and their taxes, and had won full allegiance of the people. Direct taxes were imposed for the first time during the Crusades. These taxes were first collected to support these wars, but after the Crusades ended the taxes remained. These taxes provided funds for the government they remain even now. By imposing these new taxed, the kings officially had more power to tax than did the nobles. The Christian Church had even more political power by the end of the Crusades than before. This should make sense because the Crusades themselves were religious wars. By the Church commanding and directing these wars, it gained political power in the government. The popes who initiated these wars were almost like kings commanding their people to go to war. The church assuming this leadership role even more so made itself a major influence on the people's lives. The Crusades changed the politics of Europe in more ways than one. It is somewhat comforting to know that even though an unknown number of innocent people died in these wars, many good things came out of it. Some of these things changed the structure of the government once and for all. It is hard to imagine our lives if the Crusades have never taken place. Would we still be under the rule of feudal lords? Would the Church play a different role in our lives? Maybe we will never know. But what we do know is that the Crusades were important to our culture, our government, and to our religions, and that they were not fought in vain. Bibliography Biel, Timothy Levi The Crusades San Diego, California: Lucent Books, Inc., 1995 Mazour, Anotole G., Peoples, John M. World History: People and Nations Austin, Texas: Holt, Rinehart and Winston Inc., 1993 Armstrong, Karen Holy War: The Crusades and Their Impact on Today's World. Garden City, New York: Doubleday, 1988