The Strategic Strategy Of Starbucks - 2522 Words

Brief History Starbucks is viewed as one of the world’s most valuable brands and creates a product experience beyond coffee. Taking coffee into a multinational revolution has led to their success. This all started in Seattle’s Pike Place Market back in 1971. The name of the company was derived from the famous American classic novel Moby-Dick. Starbuck was the 30 year old chief mate in the story. In the early 90’s, Starbucks expanded outside of Seattle and then international at an exponential rate. Today there are over 21,000 Starbucks coffeehouses in the world. What has created what is known as the â€Å"Starbucks Phenomenon?† In this essay we will go through the strategic positions that Starbucks has used for the past, present and the future directions. The strategic analysis of Starbucks is important to understand for continued success. Taking challenges and turning them into opportunities is important for a company to gain a competitive advantage, continuous development and expand into new markets. Why go to Starbucks? Starbucks took a concept and turned it into a brand of premium products and an experience. Starbucks takes a high quality coffee bean as a basic component of their experience. They add on the Starbucks experiences by adding the value of free internet, a comfortable environment, friendly staff and products more than coffee. With all of these combined, you often find that people want to meet at Starbucks for a meeting, go to read and do work on their computer.Show MoreRelatedStarbucks : Strategic And External Strategies Used By Starbucks2379 Words   |  10 Pagesexternal strategies used by Starbucks. This assignment will look at the changes Starbuck may have gone through since the last report. The assignment is going to look at Starbucks current strategy and discuss their strengths, weakness, opportunities and threats. The assignment will then discuss Starbucks current strategy and a recommendation will be given to ways to improve current strategy. Relevant tools and techniques will be used to support and evaluate Starbucks strategies. Starbucks HistoryRead MoreStarbucks Strategic Strategy Analysis1152 Words   |  5 Pages Strategic Planning/ Methodology The approach they are using is broad differentiation they purchased a narino supreme bean, and they also roast their own bean in their private locations. Starbucks goal is to offer the best quality coffee and to keep their customers happy. They focus on experience plus they continue to build a close relationship with their customers by creating an environment where customers can come and relax. Starbucks furthermore invests in its employees through empowering corporateRead MoreRecommendation: Strategic Issue: Starbucks strategies have successfully made them one of the1200 Words   |  5 PagesRecommendation: Strategic Issue: Starbucks strategies have successfully made them one of the biggest names in the coffee market globally. Starbucks has been able to survive the high competitive market and to differentiate themselves from other coffee shops by producing high quality coffee. Also, Starbucks successfully create a huge numbers of loyal customers worldwide by providing great services and high quality products. Starbucks was able to survive 2008 financial crisis successfully. In 2008Read MoreEssay on Starbucks Business Strategies1009 Words   |  5 PagesStarbucks Business Strategies 1.  Ã‚  Ã‚  Ã‚  Ã‚  What are the key elements of Starbucks? strategy as of 2004? The key elements of Starbuck?s strategy were as follows: a.  Ã‚  Ã‚  Ã‚  Ã‚  Grow the business by constantly adding more stores around the world: The Company has had tremendous success in opening stores around the world. It has applied its global strategy effectively and has enjoyed increase in sales from global operations. b.  Ã‚  Ã‚  Ã‚  Ã‚  Store design, planning and construction are also part of the strategyRead MoreEnvironmental Mission, Vision and Values of the Starbucks Corporation1477 Words   |  6 PagesSeattle, Washington, Starbucks Corporation is the largest retail coffee company in the world. As the largest coffee company in the world, the environment is an important and ongoing concern of the organization. Starbucks understands this social responsibility and the organizations impact on the environment and continuously takes steps to minimize any and all impact on the environment. An environmental mission statement was adopted by the organization in 1992. After Starbucks Corporation becameRead MoreSwot Analysis : The Matrix1371 Words   |  6 Pagesand matches them up to the internal strengths and weaknesses, to give the company four possible strategic alternatives (Hunger, Wheelen, 2011, p. 77). As discussed previously, a major concern for Starbucks is their need for growth in foreign markets, and their education of the foreign markets, needs wants and expectations. According to the TOWS matrix, an alternative Strength Opportunity (SO) Strategy is to utilize the company’s ethical values and mission to drive the company to educate the companyRead MoreStrategic Alignment Is A Method For Understanding The Nature Of A Business1646 Words   |  7 PagesStrategic alignment is a method for understanding the nature of a business through the association of business processes and strategies (Morrison, Ghose, Dam, Hinge Hoesch-Klohe, 2011). The use of strategic alignment allows an organization to contemplate its long life and to find how achievable its visions for the future are (Morrison et al., 2011). On the other hand, ‘best practice’ demonstrates an established set of human resource practices that can be utilized within any circumstance to achieveRead MoreS trategic Management : Mission And Objectives1176 Words   |  5 Pagesto remain diligent in their strategic management. Review of Mission and Objectives According to all three summary analysis tools that have been utilized, the EFAs, IFAS, and the SFAS, these tools indicate that Starbucks understand what their mission, vision and goals are. They also understand that they need to continually assess where their current strategic plan is placing them in their market and what weaknesses and threats continuously remain for them. Starbucks understands that with corporateRead MoreStarbucks Corporation, The Mission And Vision Statement1433 Words   |  6 Pages Abstract This paper discussed about the Starbucks Corporation, the Mission and Vision statement of the Starbucks Corporation and the strategies formulated and implemented by Starbucks in maintaining competitive edge over its competitors. It also discussed about problems recently faced by Starbucks and recommendations to solve the problems and strategies for potential development of Starbucks in near future. Introduction Starbucks Corporation is a globalized coffee company operatingRead MoreCoffee and Starbucks1306 Words   |  6 Pagesâ€Å"Starbucks FDI† Case Study 1. Initially Starbucks expanded internationally by licensing its format to foreign operators. It soon became disenchanted with this strategy. Why? Because this strategy did not give Starbucks the control needed to ensure that the licensees closely followed Starbucks’ successful formula. Note: â€Å"Starbucks successful formula† refers to its basic strategy, which was: To sell the company’s own premium roasted coffee, along with freshly brewed espresso-style

Vygotsky And Piaget Major Theorists And Theories

Vygotsky and Piaget are major theorists and are both considered constructivists. For the purpose of this essay, I will compare and contrast the theories of Vygotsky and Piaget, highlighting both similarities and differences. I will start by providing a quick introduction to each theorist and then discuss the similarities and differences between their theories. Jean Piaget was born in 1896 in Switzerland and was a brilliant boy who published his first writing on a partly albino sparrow at the age of 10 (Miller). He completed his doctoral degree at the age of 21 with a thesis on mollusks and 20 papers published under his name (Miller). After gradating, he went on to work with Theodore Simon using Alfred Binet’s intelligence tests on Parisian children in Paris (Miller). Through this work, he became fascinated with children thought processes especially what leads to incorrect and correct answers (Miller). This is the beginning of his theory on child psychology. Led Vygotsky was born in 1896, he was known as the â€Å"little professor† for his reputation as a leader in student discussions (Miller). He went to law school and graduated from Moscow University. Given his interest in a variety of topics such as literature, psychology, philosophy, social science, linguistic, and arts, he became an instructor of psychology at a teacher’s college (Miller). During this time, he encountered children with disabilities like blindness, deafness, and intellectual delay. As he begins to figureShow MoreRelatedDiscuss Major Theories Of Human Development And Learning Essay1617 Words   |  7 PagesDiscuss major theories of human development and learning, including MÄ ori and Pasifika perspectives. This essay will discuss Jean Piaget, Lev Vygotsky and their theories as well as critical points from their theories and explain how they relate back to each theory. It will discuss how both of these theories can be applied to work in relation to a role in the Early Childhood sector. It will include Dr. Rangimarie Pere’s studies in education and how they compare to those of Piaget and Vygotsky. ThisRead MorePiaget vs. Vygotsky1120 Words   |  5 PagesThe theory of cognitive development is defined as the development of the ability to think and reason. There are many theorists who have studied cognitive theories and the most famous is Jean Piaget. Cognitive development covers the physical and emotional stages of a child. The basic premise for cognitive development is to show the different stages of the development of a child so you can understand where the child might be in their development. Understanding cognitive development will betterRead MoreVygotsky And Vygotsky s Impact On The Early Childhood Sector Essay1302 Words   |  6 PagesThis essay will discuss Jean Piaget, Lev Vygotsky and their theories as well as critical points from their theories and explain how they relate back to each theory. It will discuss how both of these theories can be applied to work in relation to a role in the Early Childhood sector. It will include Dr. Rangimarie Pere’s studies in education and how they compare to those of Piaget and Vygotsky. This essay will also link the chosen theories back to Te WhÄ riki and the New Zealand early childhood curriculumRead MoreSocial and environmental variables affect cognitive development. Cognitive development focuses on1300 Words   |  6 Pagesfrom being irrational to rational (35589). Piaget and Vygotsky are two cognitive theorists whom were interested in the cognitive development of a person across their life span and its relation with social and environmental factors. Piaget is the most known cognitive theorist who affected the world of psychology greatly, and was a great influence to many psychologists out there; however his main intention was the innate maturity process and, unlike Vygotsky, he underestimated the role of language andRead MoreVygotsky And Vygotsky Theories Of Learning1257 Words   |  6 PagesTheories of learning In this essay, I will compare and contrast jean Piaget and lev Vygotsky theories of learning. First, I will discuss Piaget followed by Vygotsky then I will compare and contrast both theorists. Jean Piaget was a Swiss developmental psychologist and philosopher, he is known for his contribution to a theory of cognitive development. Piaget became interested in the reasons why children gave the wrong answers to questions that required logical thinking. He believed that these incorrectRead MoreDevelopment Of A Child And Adult1552 Words   |  7 Pagesdevelop. This concept leads to a few proposed theories which were studied by Lev Vygotsky and Jean Piaget in the early 20th century, possibly changing the way educators and psychologists viewed the development of a child and adult although their work did not receive light until recently. Between these educators, there are theories which are effective and some that are not, arising many criticisms. Nevertheless, the changes made as a result of these theories are studied through the scenario of Mr. GinoRead MoreThe Cognitive Development Of The Student1172 Words   |  5 Pagesdevelopment of the student. Two noted theorists, Piaget and Vygotsky, though they differ in their approach to cognitive development they commonly agreed that learning and development go hand in hand. Both theorists have great views, but I can relate more to Piaget. According to Georgia Department of Early Care and Learning, â€Å"Cognitive development refers to how a person perceives, thinks and gain understanding of his or her world.† Cognitive development has 5 major areas which are memory, language developmentRead MoreChildren Should Learn Through Experimentation921 Words   |  4 Pagesresemble reflections which handles Vygotsky. This aspect introduces us to another important divergence point between the two researchers: Language. For Piaget the language must be taken to court and accused of major damage, because the teachers use and abuse of the language in education. While Vygotsky is of very importance, since it is the conduit through which pass the cultural products. In addition, it is the instrument for establishing the symbolic exchange. Piaget sees the verbalism as an evil.Read MoreThe Theory Of Cognitive Development1025 Words   |  5 PagesMany philosophers have developed theories of how individuals learn over the decades. As an individual progresses through life from childhood to adulthood, the manner in which they take in knowledge, and mature is the basic theory of cognitive development. Cognitive development can be described as how an individual’s thought process develops, and how these thought processes impact how an individual comprehends and interacts in the world. The psychology theorists of the past have shaped the classroomsRead MorePiaget And Vygotsky s Theories1008 Words   |  5 PagesComparing Piaget and Vygotsky Bruner (2015) discusses a time of great change in the world of psychology in Germany, America, and in Britain through contributions of several â€Å"new heroes [that] were much more holistic, much less reductionist†¦the worldwide major figures in the field of developmental psychology were now Lev Vygotsky and Jean Piaget†. Lourenà §o (2012) reiterated the importance of Piaget and Vygotsky as two influential developmental psychologists and added that â€Å"their contributions to

A Study on the Effects and Treatment Free Essays

Alcohol related mishaps and accidents remain the largest concern of society and in response to this more and more sectors of society have been implementing rules to curb the negative effects of teenage drinking.   There is no doubt that society has seen the negative consequences of teenage drinking. In a national probability sample of 4,023 adolescents between the ages of 12 and 17, it was found that 15% of the sample used alcohol, 10% used marijuana, and 2% reported hard drug use in the past year (Farrell, 2006, p 284)). We will write a custom essay sample on A Study on the Effects and Treatment or any similar topic only for you Order Now    This means that the problem of underage or teenage drinking is even more prevalent than other substances. Although some alcohol consumption among adolescents is considered normative, there is great concern for the number of teens who are exhibiting signs of alcohol abuse or dependence with 7% of the above sample meeting diagnostic criteria for alcohol, marijuana, or hard drug abuse or dependence. Trends in alcohol use reported in the Youth Risk Behavior Survey indicate that binge drinking (five or more drinks on one occasion during the 30 days prior to the survey) has shown little variation over the past several years, ranging from 31.3% in 1991 to 33.4% in 1997 to 31.5% in 1999 (Eaton, 2005, p. 79). Drinking continues to be a problem among youth and needs to be targeted specifically.   This drinking problem has led to a number of problems such school absenteeism and failure, depression, risky behaviors (especially driving under the influence), addiction, and death. This brief discourse, shall tackle the issue of alcohol abuse in teenagers as well as the possible treatments that can be done.   It shall also provide an etiological perspective of the problem in order to show the different factors that affect teenage alcoholism. Working as a school counselor for this age group, I agree with the American Academy of Child and Adolescents Psychiatry’s Report (2007) which states that the following groups are most at risk for alcohol abuse: 1) teenagers with a family history of addiction, 2) teenagers suffering from depression, 3) teenagers suffering with low self-esteem, and 4) teenagers that have academic problems. It has been shown that from the following groups the teenagers with a history of alcohol have higher rates of alcohol addiction with over 42% of the sample size coming from that background. The next group is that of those who were drinking because they were upset with a rate of 40% while the rest admitted that they usually drink because of low self-esteem and peer pressure which accounts for 25% of the teenagers (Farrell, 2006, p.284).   The number of teenagers that drink due to academic problems has steadily been on the rise since 1998 and is now at a rate of 25% of the teenagers.   From the list, one could argue that most teenagers have been in one or more of its categories at one time in their lives. Etiological Approach: The article, Etiology of Alcoholism Reconsidered, is an insightful article that provides a biophysical analysis of the problem.   Alcohol related mishaps and accidents remain the largest concern of society and in response to this more and more sectors of society have been taking steps to understand the nature of the problem.   One such approach is the biophysical approach conducted by Vailliant and Milofsky on the Etiological Approach to Alcoholism. It is theorized in the study conducted by Vailliant and Milofsky that there are other factors that must be considered when studying the problem of alcoholism.   According to the authors, there are personality and childhood influences that must be examined in order to arrive at a better understanding of the problem. In the study conducted, Vailliant and Milofsky studied many different factors and collected different types of date including ethnicity, heredity, psychological instability, childhood and adult personality variables, and family background (Vailliant and Milofsky, 1982, p43).   The data that was collected from all of this was then used to quantify the variance of each of the different etiological factors. It was from the data analytic strategy that Vailliant and Milofsky were able to draw the conclusion that whenever there are correlations that exist between alcoholism and certain behavioral patterns or symptoms, it is usually alcoholism that is the cause of such behavior or symptom rather than it being the result (Vailliant and Milofsky, 1982, p483). Alcoholism is, according to the authors, not so much a disorder whose etiological causes are personality and behavior but rather, it is a precedent for such behaviors.   It was also noted from the study that â€Å"premorbid antisocial behavior† is a major contributor to the etiology of alcoholism. Another important finding in the article is the fact that while Vailliant and Milofsky greatly downplayed the role of child antisocial behavior, it played a significant role in most of the categories. As with the other etiological factors, it has been shown that there are correlations that have been overlooked or underrepresented in the study conducted by Vailliant and Milofsky.   As such, this has led to the theory of Zucker that in order for there to be an accurate etiological study, there must be a study that is conducted over â€Å"developmental time† and inclusive of â€Å"different levels of data† since it is only through this process that a proper understanding can be arrived at (Zucker 1986). There are, however, still certain researchers who argue that this study was not significant in that it failed to account for certain factors or relationships such as that of antisocial behavior and personality factors which was thought to be underestimated in the study.   This does not detract, however, that the study process used presented an angle that was quantifiable and perhaps accurate of the etiology of alcoholism.    How to cite A Study on the Effects and Treatment, Papers

Entrepreneurship in Context for History of Uber- myassignmenthelp

Question: Discuss about theEntrepreneurship in Context for History of Uber. Answer: Introduction Entrepreneurship is defined as the willingness and capability for one to develop, manage, and organize a new business activity considering the risks involved in the decided business debentures to make a profit. It can also have a definition as a mindset; it comes about from a persons way of thinking or acting. The person imagines new ways that existing problems can be solved and values created. Entrepreneurship is a mindset that enables an entrepreneur to have the willingness and capacity to develop, manage, and organize a new business activity after they have considered the risks that are involved in the business with the aim of making a profit. History of Uber The founders of Uber are Garrett Camp and Travis Kalanick who founded the organization in 2009 as UberCub. Garrett comes up with the idea on how he could reduce travel costs after spending $800 on a private driver (Schneider, 2017, pp. 80). The thought of sharing costs with friends was appealing as it brought about affordability. Garrett later built the first Uber prototype together with his friends. The organization's services were officially launched in 2011 in San Francisco and changed its name from UberCab to Uber with a travel price that was way above that of a taxi. Black luxury cars were the only allowed vehicles for hailing by users. The first employer was Ryan Graves as a general manager. A programme later developed where drivers would use their cars to drive for Uber and operated in 35 cities. This service option was known as uber x. Growth and development of Uber An Uber carpooling service got launched in 2014 and riders traveling to the same direction were matched in UberPool and were extended to New York City in 2014. Uber self-driving cars got started in 2016 which had improved technology in them for genetic mapping and utilization of landmarks. Helicopter services were also available. Uber has since partnered with Dutch satellite Navigation Company for the provision of maps and traffic data to make its work more accessible while picking and dropping their users using the mapping technology. In financing uber, the founders invested $200,000 and later $ 1.25 million that was by way of raised funds in 2010. Uber has also received funds Google Ventures, Chinese search engine, Toyota, and even a connection with mapping applications. Uber has many users subscribed to it with over 40 million riders using the service every month. The company currently makes a lot of profits and holds a high percentage in the marketing industry in the United States. Challenges faced by uber The first problem has been facing criticism from other taxi operating drivers. The organization has been criticized for unfair competition because they used smartphone apps which prevented them from being subjected to certain fees contrary to what other taxi drivers who had to pay these costs experience. The second challenge Uber is facing is physical violence against its drivers.Taxi drivers are marking uber drivers and subjected to physical assault by the same taxi drivers with the aim of instilling fear on the taxi drivers and stop them from operating Uber cars. The displacement school of thought In this class of thinking, people will only pursue a venture during the circumstances where such persons are restricted from participating in specific activities, or they have been displaced from such events (Kuratko, 2016, pp. 15). Economic depression contains different aspects that affect financial sectors resulting to depression and recession in the economy. The effects could include bad times and experiences, job loss or even lack of capital which are external factors that could influence an entrepreneur to venture into entrepreneurship. The founder of Uber came up with the idea after a wrong time experience on New Years Eve after he had spent $ 800 together with his friends on a taxi driver. He thought the amount was very high and started brainstorming on how traveling cost could have been reduced to black car service. The venture opportunity school of thought This class of view lays its primary focus on the development of new ventures and the opportunities that are presented for these investments. The areas to pay much attention to are the development of concepts, the search for idea sources, and the manner in which venture opportunities can be implemented (Kurtko, 2016, PP 16). The entrepreneur should be creative and well aware of the market they plan to operate in and for the ventures success, the right idea should be developed at the right time. The founder of Uber had concluded that for the travel cost using black car service to reduce, the value had to be shared with friends who would result in affordability of traveling. The idea of cost sharing developed to Uber. Garrett and his friends, Oscar and Conrad then built the first prototype, and Kalanick introduced as the companys advisor. Emerging Trends that may affect Uber The first emerging trends are the rise in lawsuits against Uber drivers. The service providers face accusations of failing to observe safety measures when with their users. There is a concern that some drivers use the Uber app during drives of their users during notification of new pick-ups. Another allegation that is on the rise is that Uber drivers have been involved in sexual assaults and other crimes. Their sophisticated app has also been alleged to be designed both the passenger and the driver. The lawsuits can result to users seeking an alternative transport making Uber lose its market penetration. Furthermore, Uber used a lot of funds during these cases, the funds being used could be generated for further development in the organization. Secondly, developing technology is another emerging trend. The technology used in the travel industry has improved over time significantly. Innovations are being released in the market, and these technologies are being adopted by different taxi industries (Chaston, 2017, pp. 10). The vast development in technology creates a motivation to many entrepreneurs who wish to venture into to the taxi industry. The growth in the smartphone app has also attracted many users who can now access taxi services from any service providers of their choice. The development in technology that is adopted by other service providers causes a stiff competition to Uber (Schaper, Volery, Weber, and Gibson, 2014, pp. 14). Uber is likely to lose its subscribers to other taxi owners. Thirdly, bad press is another emerging factor that could affect Uber service providers. There are negative stories that are making rounds on the social media concerning Uber. A customers behavior after being exposed to such stories can be affected positively or negatively. The effect on the users response depends on the level of trust that has been established between them and their service providers. In that instance, the user may choose to ignore the stories on social media if they trust Uber services well enough. How Uber can improve its Markets To reduce lawsuits against Uber, service providers should do an intensive background check on their drivers before hiring them. The test should be to a certain whether the drivers can be relied upon to perform with minimum supervision and observe all the set regulations or not. The drivers should be law-abiding citizens who have not engaged in any criminal acts and show no intentions of engaging in illegal acts in future. The drivers should further be able to establish a relationship that is respectful. A good relationship between the driver and the passenger will result in higher ratings which in turn attract more users thus creating a tremendous market growth for Uber. Uber should strive to adopt a technology that is way advanced than that of other service providers to maintain their users and stay ahead of the competition (Drucker, 2014, pp.50). Additionally, Uber charges are lower than that of other taxi drivers who serve as an advantage for them. The more economical expenses and technology help Uber maintain its users and attract other new subscribers to the service. Establishing a high level of trust between Uber and its users is another strategy that can help the organization experience growth in its market. High level of trust helps in boosting the customers confidence in the service providers. The user will then be able to ignore lousy press reflected in the social media. The people who air the negative stories on social media platforms in most cases are nor even Uber subscribers themselves (Kirzner, 2015, pp. 18). The people on social media are mostly people who subscribe to other taxi services and only have the malice to create bad publicity for Uber so that it can lose its subscribers. However, it is never easy for Uber users to stop subscribing to Uber because Uber offers lower charges compared to its competitors. Conclusion To release a successful business, entrepreneurs have to pay keen attention and consider every factor that may affect the daily business activities. Frequent innovations have to be made to maintain the sustainability of the business and ensure that competition from rivals in the same industry is kept at minimal. Business should strive to establish a substantial market penetration to attract more customers. Entrepreneurs should be well aware and prepared for the risks involved in the venture. Additionally, users and subscribers of services should be treated well to foster a good relation and experience with the service providers and secure future markets for both profit and non-profit ventures. Bibliography Chaston, I., 2017. Entrepreneurship. In Technological Entrepreneurship (pp. 1-24). Springer International Publishing. Drucker, P., 2014. Innovation and entrepreneurship. Routledge. Kirzner, I.M., 2015. Competition and entrepreneurship. University of Chicago press. Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning. Schaper, M.T., Volery, T., Weber, P.C. and Gibson, B., 2014. Entrepreneurship and small business. Schneider, H., 2017. Conclusion: Entrepreneurship. In Uber (pp. 79-85). Springer International Publishing.